What the Vhong Navarro Story Reveals About Social Media

Reading through the tweets, status, posts and comments across social media is an interesting exercise. Take the recent case of the Vhong Navarro mauling incident, which is turning into thr local and current version of Akira Kurusawa’s film Rashomon. Now for the television stations this type of sensationalism sells. As Benjamin Franklin the scientist, book reader, printer and publisher knew news like this sells. And it is no different on Social Media and the Internet.

The media publication and their social media teams cover it because it is news. And more important it is news that sells. Nearly everyone is interested and curious about this mauling incident.

Opinion makers and Digital Pundits. Will take a jab it because: (i) It is interesting; (ii) Some would like to share their solution to the mystery surrounding the event acting like Mycroft Holmes; (iii) Some notice the interesting, the banal and the funny aspects of the atory; (iv) Some use it as jumping point to condemn media outfits focusing too much on it and possible spiral into a television neteork war; (v) Then some believing themselves digital influencers or trying to become one aspire for the hits, increase social media visibility, and social currency or in old social media parlance doing it for the hits; (vi) And then there are possibility a minority acting for monetary consideration post things to spin the issue as part of a public relation effort for whatever side pays best.

And the challenge hear is to differentiate from the dog, hyaena and the wolf. To parse through the newsfeed on Facebook; to differentiate the stream of tweets on twitter; and to know intent of each blog post found on the web.

No doubt it is interesting and entertaining. Just remember to see past the mist of words and blurbs to see the intent.

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